From Nemo, we headed to one of the oldest and most "near and dear" rides at Disneyland, "It's a Small World." Recently renovated with lots of controversy involved (that we will not get into), "It's a Small World," was developed for the New York State World's fair in 1964/1965, and was then reopened at Disneyland Park in 1966.
While traveling in a boat to the catchy theme song, "It's a small world," fans of all ages are treated to different scenes, which rotate between the right and left side of the boat in for an average of 4-6 seconds per engagement or theme. The song continously runs throughout the ride, with the main transition occuring as the boat enters different areas for new and innovative presentations of different types of children, from different cultures and locations signing, "It's a small world."
What's remarkable is the LACK of difference in the fundamental principles of engagement and storytelling. From 1964 to 2009, almost 45 years later and Disney is still using the 4-6 second window for engagement and storytelling. Perhaps we've always had a framing for soundbytes that speak in 4 to 6 second segments. Technology has simply added bells and whistles that exagerate the sensory environment that surrounds the engagement.
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